News
- By The Vayaso Editorial Team TheVayaso
- 10 december 2025
whats new. Fashion news this week
(December 2025)
fashion news this week. If 2024 was the year of “Quiet Luxury” and endless micro-trends, 2025 has ended as the year of the Great Reset. From seismic shifts in leadership at the world’s most historic houses to a radical re-evaluation of sustainability, the fashion landscape is unrecognizable compared to twelve months ago.
- TheVayaso
- 10 december 2025
A Game of Musical Chairs
The biggest headline of late 2025 isn’t a hemline—it’s the boardroom. In a move that has left editors and buyers reeling, we have witnessed an unprecedented changing of the guard at the top of the luxury pyramid.
The Dior Shake-Up The most earth-shattering news is Jonathan Anderson’s appointment at Dior. After redefining modern luxury at Loewe, Anderson has taken the reins in Paris. His mandate? To merge the separate worlds of Menswear, Womenswear, and Couture under a single, unified creative vision. Early reports suggest his debut collection will strip back the theatricality of recent years in favor of a sharper, more architectural silhouette—a direct response to the “fatigue of excess” consumers are feeling.
Fendi’s Homecoming Meanwhile, Maria Grazia Chiuri has made a stunning return to Fendi as Chief Creative Officer. Having spent a decade there in the 90s (where she co-created the legendary Baguette bag), this is being hailed as a “homecoming of heritage.” With Silvia Venturini Fendi transitioning to an Honorary President role, Chiuri is expected to inject a feminist, artisanal narrative into the Roman house, moving it away from logomania and back to high-craft leatherwork.
History at Hermès Perhaps the most culturally significant appointment is Grace Wales Bonner as the new Menswear Creative Director at Hermès. Replacing Véronique Nichanian after her monumental 37-year tenure, Wales Bonner becomes the first Black woman to lead a division at the French house. Known for her soulful, research-driven approach to tailoring, her appointment signals that Hermès is ready to open a dialogue between its equestrian heritage and a broader, global cultural history.
The Revolving Door Not all moves have been smooth. Dario Vitale’s exit from Versace after just one season has exposed the brutal volatility of the current market. It serves as a stark warning: in late 2025, shareholders have zero patience for creative visions that don’t immediately translate to sales.
- By The Vayaso Editorial Team TheVayaso
- 10 december 2025
The Rise of India & The "Value Shift"
While the traditional luxury markets in Europe and China face a slowdown (projected at near-flat growth for 2026), the spotlight has firmly pivoted South.
India: The $12 Billion Opportunity 2025 has officially cemented India as the new engine of global luxury. Market analysts project the Indian luxury sector will hit $12.1 billion by the end of this year. But the story here isn’t just about Delhi and Mumbai. The real explosion is happening in Tier 2 and Tier 3 cities.
We are seeing a phenomenon known as “The Salon Shift.” Establishments that were once simple service outlets are transforming into “luxury lifestyle destinations,” offering high-end makeovers and premium treatments. This indicates a deeper psychological shift: the Indian consumer is no longer just buying products (bags/shoes); they are investing in transformation and experiences. For brands like The Vayaso, this is a critical insight—content should pivot towards “lifestyle curation” rather than just “shopping lists.”
The Global “Value Shift” globally, the “aspiration” economy has stalled. The middle-class shopper who bought a luxury belt or wallet to “buy into” a brand has pulled back due to inflation. This has forced brands to chase the “Silver Spenders”—older, wealthier demographics who prioritize longevity over hype. This is why we are seeing a decline in “drop culture” and a rise in “clienteling”—private appointments and made-to-measure services are replacing the chaos of the sneaker queue.
Sources: https://www.kenresearch.com/industry-reports/india-clothing-market
Invisible Intelligence" is the New Luxury
Forget bulky smartwatches and glowing glasses. As we head into 2026, the biggest trend in wearable technology is “invisibility.” Major luxury houses are quietly partnering with tech startups to weave functionality directly into the fabric of our clothes.
The focus has shifted from gadgets to garments. We are seeing the rise of “temperature-reactive” wools that cool down when your body heat rises, and self-cleaning cottons that use microscopic structures to repel dirt and bacteria. This week, reports surfaced of a major Milanese house developing a trench coat with solar-harvesting fibers capable of charging a smartphone in a pocket—without a single wire visible.
For the consumer, this marks a new definition of “premium.” Luxury is no longer just about the brand name on the label; it is about what the garment does for you. As we enter the depths of winter, expect “Smart Knitwear” to be the investment piece of the season. It’s not just fashion anymore; it’s performance art.
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